Co Creation: Mystery Solved
By Filiberto Amati
Genre: Nonfiction, Business
Co-creation is an umbrella concept for many diverse disciplines including marketing and branding. Co-creation is a new way businesses are innovating their creative processes. This book aims at providing the reader with the tools to understand co-creation, by providing a simple yet powerful framework to ask the relevant questions.
Successful innovation challenges and changes the rules of the game in a sector, so to be ready for that, a business owner needs to be open enough to challenge everything he or she knows. Even better if one goes through the process together with customers and consumers.
Filiberto Amati is an international business marketing expert, branding guru, small business management consultant and founder of Amati & Associates. (www.Amati-Associates.com).
Link to purchase: https://www.createspace.com/5042474
Twitter - @filibertoamati
Interview with Filiberto Amati
Why did you pursue writing?
Writing is part of my research and my work as a consultant. Being able to summarize and concise data in a report, in a presentation or in a paper is part of my day to day work. Writing a book is also a great way of organising your thoughts about a subject.
What inspired your book?
In the years I have received many questions by friends and clients on co-creation, and being passionate about it, I was eager to answering those questions. My father - who recently passed away and was an university professor - challenged me to write a book about it, so that I could "do things" his way....
How long have you been publishing your work?
This is the first manuscript, but I have 10 years of previous experience in writing and publishing industry and innovation reports.
What’s your writing environment like?
When I need to structure my work, I need my own space, an internet connection, and I follow a process from paper to digital to paper, to provide labor limae. Once the structure is clear and I like it, and I can explain it to my business partners and they get it, then it is time to write it. And writing has really happened anywhere I was: on trains, on planes, in cafes,...
What projects are you currently working on?
Together with my business partner in Spain, we have developed a structure for a book on consumption rituals, as they drive innovation and activations of brands. Now we need to write it!
In addition to that I am thinking about a book on innovation, which related to my PhD thesis.