Co Creation: Mystery Solved
By Filiberto Amati
Genre: Nonfiction, Business
Synopsis:
Co-creation is an umbrella concept for many diverse
disciplines including marketing and branding. Co-creation is a new way
businesses are innovating their creative processes. This book aims at providing
the reader with the tools to understand co-creation, by providing a simple yet
powerful framework to ask the relevant questions.
Successful innovation challenges and changes the rules of
the game in a sector, so to be ready for that, a business owner needs to be
open enough to challenge everything he or she knows. Even better if one goes
through the process together with customers and consumers.
Author Bio:
Filiberto Amati is an international business marketing
expert, branding guru, small business management consultant and founder of
Amati & Associates. (www.Amati-Associates.com).
Link to purchase: https://www.createspace.com/5042474
Twitter - @filibertoamati
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Interview with Filiberto Amati
Why did you pursue writing?
Writing is part of my research and my work as a consultant.
Being able to summarize and concise data in a report, in a presentation or in a
paper is part of my day to day work. Writing a book is also a great way of
organising your thoughts about a subject.
What inspired your book?
In the years I have received many questions by friends and
clients on co-creation, and being passionate about it, I was eager to answering
those questions. My father - who recently passed away and was an university
professor - challenged me to write a book about it, so that I could "do
things" his way....
How long have you been publishing your work?
This is the first manuscript, but I have 10 years of
previous experience in writing and publishing industry and innovation reports.
What’s your writing environment like?
When I need to structure my work, I need my own space, an
internet connection, and I follow a process from paper to digital to paper, to
provide labor limae. Once the structure is clear and I like it, and I can
explain it to my business partners and they get it, then it is time to write
it. And writing has really happened anywhere I was: on trains, on planes, in
cafes,...
What projects are you currently working on?
Together with my business partner in Spain, we have
developed a structure for a book on consumption rituals, as they drive
innovation and activations of brands. Now we need to write it!
In addition to that I am thinking about a book on
innovation, which related to my PhD thesis.
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